Rick Wimberly writes this piece in Emergency Management blog about START's report, "Comprehensive Testing of Imminent Threat Public Messages for Mobile Devices," which found that 90-character messages are ideal for disseminating information in emergency situations. The post was also picked up by Government Technology magazine.
A consortium of researchers dedicated to improving the understanding of the human causes and consequences of terrorism
Emergency Management: Longer Messages Are Needed for Wireless Emergency Alerts
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