This commentary explores whether and how crisis communication theory needs to be adapted to account for the rise of social media. Through a review of existing theory, we offer recommendations for future research in the evolving media landscape.
Fisher Liu, Brooke and Julia Daisy Fraustino. 2014. "Beyond Image Repair: Suggestions for Crisis Communication Theory Development". Public Relations Review. 543-546. http://www.sciencedirect.com/science/article/pii/S0363811114000812