Sponsored by the National Oceanic and Atmospheric Administration, this two-year project provides insights into how people respond to tornado warnings, including false alarms, in the Southeast United States. Findings illustrate how weather enterprises can improve their risk communication practices while recognizing there is not a magic bullet that will motivate everyone to stay safe during tornadoes.
Liu, Brooke Fisher, and Michael J. Egnoto, Jung Kyu (Rhys) Lim, Holly A. Roberts. 2017. "Advancing Understanding of Tornado Warnings, False Alarms, and Complacency: Infographic." START College Park, Maryland. September.