Recognizing the rise of social media, Jin and Liu (2010) proposed the blog-mediated crisis communication (BMCC) model, which researchers later renamed the social-mediated crisis communication (SMCC) model (Austin et al. 2012; Liu et al. 2012b).
Jin, Yan, Lucinda Austin, and Brooke Fisher Liu. 2023. "Social-Mediated Crisis Communication Research." The Handbook of Crisis Communication (January): 151.