In this video, American University School of Communication Assistant Professor Kurt Braddock discusses his new book “Weaponized Words: The Strategic Role of Persuasion in Violent Radicalization and Counter-Radicalization,” which is designed to strengthen your understanding of the persuasive mechanisms used by terrorist groups and how they are effective in order to defeat them. The book applies existing theories of persuasion to domains unique to this digital era, such as social media, YouTube, websites, and message boards to name but a few. Terrorists deploy a range of communication methods and harness reliable communication theories to create strategic messages that persuade peaceful individuals to join their groups and engage in violence. While explaining how they accomplish this, the book lays out a blueprint for developing counter-messages perfectly designed to conquer such violent extremism and terrorism. Using this basis in persuasion theory, a socio-scientific approach is generated to fight terrorist propaganda and the damage it causes. Disclaimer: The views expressed in this video are the speaker’s own and do not necessarily reflect the views of START, the University of Maryland or the United States government.